India Deodorant Market Outlook, 2017-2022: Tough Competition by Indian Brands – Research and Markets

DUBLIN--(BUSINESS WIRE)--Research and Markets has announced the addition of the "India Deodorant Market Outlook, 2022" report to their offering.

The demand for deodorant products has been driven by the affluent middle class, the importance of personal grooming, the increasing young population of India and the penchant for smelling good and fresh throughout. Rising demand for deodorant from small markets is one of the major growth drivers of this industry.

As a result companies are gradually shifting their focus from metros and exploring other markets and gearing to launch a range of affordable deodorants. Also, options for women's deodorants were limited in the past; however the segment is now likely to see an upsurge with various existing brands and new entrants resorting to bolster media campaigns to cash in on the untapped category with enormous growth potential.

Market Trends & Developments

  • Robust Sale of Male Deodorants
  • Greater Social Interactions
  • Emerging Players in Deodorant Market
  • Tough Competition by Indian Brands
  • Use of Multiple Fragrances drive Deodorant Sales

Key Topics Covered:

1. Executive Summary

2. Global Deodorant Market Outlook

3. India Deodorant Market Outlook

4. India Economic Snapshot

5. Raw Material

6. PEST Analysis

7. Trade Dynamics

8. Channel Partner Analysis

9. India Deodorant Market Dynamics

10. Market Trends & Developments

11. Competitive Landscape

12. Strategic Recommendations

Companies Mentioned

  • Hindustan Unilever Limited
  • Vini Cosmetics Private Limited
  • ITC Limited
  • Nivea India Private Limited
  • McNroe Consumer Products Pvt. Ltd.
  • Marico Limited
  • Emami Limited
  • Vanesa Care Private Limited
  • Mankind Pharma Limited
  • TTK Healthcare Limited
  • Adjavis Venture Limited

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Related Topics: Deodorants and Anti Perspirants