Analyzing the Advertising Industry in China 2017 – Research and Markets

DUBLIN--(BUSINESS WIRE)--The "Analyzing the Advertising Industry in China 2017" report has been added to Research and Markets' offering.

The Chinese advertising industry is analysed in this in-depth research report - Analyzing the Advertising Industry in China 2017. The report begins with a brief analysis of the global media industry and moves on to the analysis of the advertising industry in Asia Pacific.

The advertising industry in China has witnessed exponential development in the last several decades. Foreign brands and advertisements have become commonplace in the lives of the Chinese population today and Chinese companies have been quick to adopt foreign advertising techniques and practises to create a huge impact within the domestic advertising market. Companies are allocating more money to digital media and digital adveriting as a decline in print media has diverted the investment towards TV advertising.

The rapid development of the digital and mobile adveriting has led to the government also loosening of its regulations in order to promote the growth of the industry. The Chinese advertising industry is a dynamic and growing market and it is expected that the market will continue to grow at a significant rate in the coming years. However, it remains to be seen what impact the slowing down of the Chinese economy has on the Chinese advertising industry.

The Chinese advertising industry is analyzed through an industry overview, market growth analysis by value, industry segmentation and an industry forecast up to 2020. Data analyzed in the report ranges from 2011 till 2020.

Analysis of the major industry players is undertaken through an in-depth corporate analysis, a financial analysis and a SWOT analysis.

Key Topics Covered:

A. Executive Summary

B. Introduction to the Global Advertising Industry

C. Analysis of the Asia Pacific Advertising Industry

D. Advertising Market in China

E. Advertising Industry in China: Porter's Five Forces Strategy Analysis

F. Analysis of Major Industry Players

  • Dentsu, Inc.
  • Omnicom Group
  • Publicis Groupe
  • WPP Plc

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Related Topics: Advertising and Marketing