DUBLIN--(BUSINESS WIRE)--The "Indian Advertising Market Report & Forecast 2017-2022" report has been added to Research and Markets' offering.
Indian Advertising Market Report & Forecast: 2017-2022, finds that the market reached a value of more than INR 510 Billion in 2016, growing at a CAGR of 11% during 2011-2016.
The growth of the advertising industry is highly dependent on the penetration of various media platforms. India, with its developing economy, provides numerous opportunities to advertisers to promote their products and services through the expanding media channels in the region. The economic growth has also led to an increase in the spending power of a significant portion of the population, creating an affluent brand conscious consumer-base. As a result, the companies are focusing on creating a strong brand-image for themselves by advertising extensively.
Over the next few years, the Indian advertising market is projected to be the fastest-growing advertising market in Asia, after China. This growth can be attributed to a number of favourable factors. One of the primary factors is the rapid penetration of smartphones and internet in the country which facilitates the use of digital advertising. Increasing population and favourable government regulations are some of the other growth driving factors. According to the report, the market is further expected to reach a value of INR 997 Billion by 2022.
The report has analysed the market on the basis of segments, covering television, print, radio, internet/online, mobile and outdoor. Among these, print advertising currently accounts for the largest market share, representing the most popular segment. The report also provides an analysis of the competitive landscape along with the profiles of the key players operating in the market.
Some of the major players covered in the report include JWT India, Ogilvy & Mather India, DDB Mudra Group, FCB-Ulka Advertising Ltd., Rediffusion - DY&R, and McCann Erickson India.
Key Topics Covered:
2 Introduction and Methodology
3 Executive Summary
4 Indian Advertising Market: Introduction
5 Indian Advertising Market: Industry Analysis
6 Indian Advertising Market: Performance of Various Segments
7 Indian Advertising Market: Value Chain Analysis
8 Porters Five Forces Analysis
9 Indian Advertising Market: Key Player Profiles
- Ogilvy and Mather
- Mudra Communications
- FCB-Ulka Advertising Ltd
- Rediffusion DY & R
- McCann Erickson India
- RK Swamy/BBDO Advertising Ltd
- Grey WorldWide (I) Pvt Ltd
- Leo Burnett
For more information about this report visit https://www.researchandmarkets.com/research/jck65z/indian
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Related Topics: Advertising and Marketing