HONG KONG--(BUSINESS WIRE)--#Asia--The Dean-Lozoya Family just made waves at the most influential wine and spirits competition in the world – CWSA – China Wine and Spirits Awards. Winning a Gold Medal in the CWSA competition is recognized as the highest standard of global acclaim for producers worldwide.
CWSA has long been renowned internationally as the biggest, most prestigious and influential wine and spirits competition in China, if not the world. The CWSA Judges are carefully selected for their influence in purchasing a staggering 90 million bottles of spirits per year. CWSA is one of the most influential wine and spirits competitions in the Far East and Pacific Rim regions.
Mi Rancho Añejo 100% Agave Tequila was the only tequila awarded a medal at this year’s CWSA competition. It is the only tequila to win top accolades in major tasting competitions in North America, Europe and Asia in 2017.
Not only are Chinese consumers buying tequila in China, but also when traveling for business and pleasure abroad – a staggering two-thirds of Chinese spending on spirits and luxury goods takes place outside the mainland.
“In the 1950s and 1960s the world economy was transformed by the emergence of the American consumer. Now China is the next consumption superpower and it has only just begun,” according to The Economist.
“Wearing a CWSA Medal on our carefully crafted bottles is now the most important part of our ability to move our product fast off the shelves, not only in China, but globally,” reported Michael Dean, a Company Principal. “We are really proud, showcasing our position as a highly desirable brand that has been approved by the CWSA Judges. It has been a long-term team effort making a beautiful high-quality product such as Mi Rancho Añejo 100% Agave Tequila. This award means a great deal to our family.”
“The future of the world will be profoundly shaped by China’s rush toward consumerism,” reported Karl Gerth, an expert on Chinese consumption at the University of California, San Diego.
“We are determined to flourish in China and want to be a favorite of today’s spirits lovers. This CWSA Medal means we are also positioning ourselves for tomorrow. It feels good to be growing our brand,” reported Michael Dean. CWSA 2017, with over five thousand entries, was the biggest on record due to the increased importance of CWSA recognition for the critical and commercial success of spirits in China in which demand is growing at an exponential pace.
About Mi Rancho Tequila
Mi Rancho Tequila is the premium tequila that defines the standard of quality and taste that is perfect for all occasions. It is produced by third-generation agaveros who utilize the finest Weber Blue agave plants found in some of the finest and most fertile regions of Jalisco, Mexico. Mi Rancho Tequila is produced with one of the lowest methanol contents in the industry and, with its combination of age-old distilling techniques and efficiency; Mi Rancho Tequila ensures that it's also an outstanding value for the consumer.
About China Wine & Spirits Awards
The CWSA (China Wine & Spirits Awards) is the biggest & most prestigious wine & spirits competition in China. All 100 of the Judges are carefully selected for being the top BUYERS of wines and spirits for this market and are importers, distributors, retailers and sommeliers. Wines and spirits are entered from 55 countries and are “blind tasted.” The Competition is suitable for wines and spirits already selling in the market, and also for those wanting to enter and sell to China.
Mi Rancho Tequila
Brenda Salcedo, 913-206-9210
Director of Public Relations