Huawei joins power-briefing program
SHENZHEN & BERLIN--(BUSINESS WIRE)--On its first day, Thursday, 3 May, CE China, a global IFA event,
provides a day full of market insights. Visitors have the opportunity to
experience a wide range of presentations at the newly introduced IFA
Retail University @ CE China. Executives and experts of international
consumer electronics and home appliances brands will give concise
20-minute power-briefings about market trends, technological
advancements, and latest products.
Retail University is designed to provide international brands with
maximum attention from Asian retailers. Chinese retail giant Suning,
partner of CE China, co-initiated the new format, which has been
developed to make even better use of the growing demand of especially
Chinese middle class for international brand products. Besides Suning,
major Chinese retailers Tmall/Alibaba and JD.com are among CE China’s
official partners in 2018.
Latest additions to the program have been Huawei and Yamazoki. Kicked
off by an analysis and overview over latest markets trends by one of the
leading market research companies GfK, IFA Retail University hosts
further global brands like Severin, Blaupunkt, Elgato, CASO Design and
IFA Retail University @ CE China is free of charge to all trade
visitors, CE China exhibitors and press.
About IFA and CE China
As a global IFA event, CE China is a welcome addition to Messe Berlin’s
portfolio for the Chinese market.
Based on the IFA concept, CE China focuses on comprehensive cooperation
with leading trade groups, strong global industrial partners, and the
emotional presentation of innovative branded products. In 2017, 120
exhibitors presented their latest products, innovations, and services to
more than 11,500 visitors from 38 countries, covering 15,000 square
meters of exhibition space. The range of global brands inspired the more
than 140 journalists, 15 percent of which came from abroad.
IFA is the world's most significant trade show for consumer electronics
taking place from 31 August to 5 September 2018 in Berlin, Germany.
IFA PR Manager
Nicole von der Ropp
(0)30 / 3038-2217